The Society of Consulting Psychology (SCP) and the Society of Psychologists in Management (SPIM) have teamed up for a combined conference held in San Diego in 2009.
To bring their conference together, these professional associations were in need of compelling visuals to attract attendees to this first ever combined event. I developed a comprehensive approach which incorporated both new and traditional media. This approach helped to reach their base as well as to reach out to an altogether new demographic.